Socit can increase public awareness of your company by implementing a tailored online marketing strategy:
- Online Revolution in Business
Communication in business has seen many developments, from telegraph, telephone and fax to the internet. There was a time when businesses installed a web site and promptly forgot about it, like having a gym membership but never using it. Businesses are now realising that there are inexpensive online resources available which can be combined with time and imagination to provide innovative marketing tools. The following are some real life success stories: - CoffeeGroundz Café
One small-business success story is CoffeeGroundz Café, a US coffee shop that claims to have doubled its clientele since joining Twitter (@coffeegroundz). Customers can order food and drinks from their tables using Twitter, without going to the counter. Drivers can place takeaway orders from the car on Twitter.
CoffeeGroundz Café have used the power of online networking to build a community. They have hosted parties (called Tweetups) for its Twitter customers, and a recent one attracted nearly 100 people. - Dell Computers
Dell has a blog site for shareholders, called DellShares. The chief financial officer posts a quarterly video on DellShares about the company's financial results. These videos are on YouTube and are announced on Twitter. Dell has over 30 distinct addresses on Twitter to serving employees, customers, shareholders and international markets. Dell has over 30 pages or groups on Facebook and also maintains an active presence on YouTube, Flickr, Linkedin and other social media sites. - Sprinkles Cupcakes
Each day on facebook, Sprinkles announces a password, and the first 25 or 50 people to show up at any of its five stores and whisper that word get a free cupcake. The company has over 75 thousand followers and can discuss business choices such as flavours or store locations with their customers.
